When I want to share something on Google+, I select the circles of connections I want to share that something with, and I am confident that what I am sharing will be visible to those circles and no one else.
On the contrary, when I share something on Facebook, if I wish to limit what is shared I must change the post’s settings and decide if the whole world gets to see it, or if just my friends and/or their friends get to see it, or I must customize which specific friends shouldn’t see it, one by one. That or I can select specific groups of friends, family or whomever that I might have taken the time to create, a process, in my opinion, no where near as easy as creating Google+ circles to begin with (perhaps because Google+ has benefited from being new and you can immediately decide which circle a new connection falls under when you add them).
Lesson learned: Google is about deciding who you want to see your content, whereas Facebook is about deciding who don’t want to see your content.
Which seems more logical? Does Facebook’s approach benefit anyone? What about Google’s, is Google going about it all wrong? And why is it still so seemingly obfuscated and confusing for the lay user to figure out how to filter what they share on Facebook? Facebook is going to collect that data anyways, and since forming aggregate demographic profiles of what certain types of people are saying, doing and liking is what matters to their advertising schema, why does Facebook really need us all to share so openly with everyone? Can’t they still target advertising and grant us greater control?