Projects
PR+MKTG Camp
I recently integrated PR+MKTG Camp‘s website and blog with their Facebook page. I also implemented new content sharing tools, including Facebook Social Plugins utilizing the Open Graph protocol.
Actually Cool
I recently created a user-driven website that attempts to predict tomorrow’s Web fads today.
You Might Be a Man If…
I started a Twitter feed of “You might be a man if…” jokes.
Cheezburger Network’s 3rd Anniversary Special
I was enlisted to produce a video for the Cheezburger Network’s 3rd anniversary. This video highlights the Network’s collection of user-generated content, celebrates the community behind it, and invites unfamiliar parties to take part in Ben Huh’s LOL world. You can learn more about the strategy behind executing this video here. The Cheezburger Network’s collection of 35 comedy sites (including the LOLcat-themed icanhascheezburger.com and FAILblog.org) celebrated it’s 3rd birthday on 11 January 2010.
The Emerging Market for Pocketmedia Storytelling in the Developing World
This is a white paper and presentation I submitted for Anita Croft’s Emerging Markets in Digital Media course, delivered at the U of W December 2009. Abstract: “Pocketmedia storytelling can help change the culture of the developing world. This cultural change creates a new marketplace for certain storytelling information and communication technologies. This paper discusses pocketmedia use in small economies around the world.”
Fred Hutchinson Cancer Research Center’s CDS Creative Services’ Videos, Blog, and YouTube Channel
I recently worked with the Fred Hutchinson Cancer Research Center’s CDS Creative Services team to produce and edit videos, helping to share the many stories of discovery and scientific insight that the Hutch has to offer. In addition to working on these videos, I also helped develop a blog and YouTube channel for the Creative Services department, part of a social media strategy to share the entire team’s creations and technical skills with the world.
Workflow for Canon 5D MkII DSLR Cameras and Apple Final Cut Pro
While developing content for the Hutch’s CDS Creative Services blog, I created and published a workflow for editing native video files from the Canon 5D MkII DSLR camera in the latest version of Apple Final Cut Studio. You can find the workflow here. As of December 2009, CDS Creative Services had been receiving multiple daily requests for the files that accompany this workflow.
UW PocketMedia & the 1st Annual UW PocketMedia Film Festival
I helped develop and execute the social media promotional strategy for the 1st ever UW PocketMedia Film Festival in 2009, a contest of videos made on cameras that fit in one’s pocket. I also helped develop and build the website, uwpocketmedia.org. Reaching out to the entire University of Washington community, uwpocketmedia.org seeks to encourage students, faculty, alumni, and staff to tell their stories with pocket media devices, to get out and make videos that can be easily shared on-line.
UW Insight: The Series
UW Insight seeks to tap into the University of Washington’s wealth of knowledgeable experts to shine light on many of the day’s pressing social and cultural issues. Begun by Harry Hayward in the fall of 2008, I found myself involved while interning under Harry in the UW’s Media Relations and Communications department. While not a part of executing the UW Insight strategy or developing the site, I shot and edited most of the video interviews with UW experts. I also helped share much of the content throughout the UW’s social media presence.
Electronic Dating
My Nerd Acumen 2009 academic study on Electronic Dating, completed for a course in the University of Washington’s Master of Communication in Digital Media program, spotlights my limited academic research abilities as well as my knowledge of digital media. Much of today’s electronic dating takes place through social media, so a quick perusal of Nerd Acumen’s Electronic Dating website may shed light on what social media insight I may have.
The University of Washington’s YouTube Channel and Official YouTube Group
Interning with the UW Media Relations and Communications Department, I helped configure and organize the official YouTube Channel of the University of Washington in 2009, youtube.com/uwhuskies. I also created their first official YouTube group, The UW Group, established to organize and aggregate official UW content from various UW YouTube channels. Above is one of several videos I edited for the University.
MyMormonFriend.com
During the summer of 2007, the Los Angeles Public Affairs Office of The Church of Jesus Christ of Latter-day Saints came to me with a special problem: they wanted to improve the image of the church throughout social-sharing video sites like YouTube. Working with the office, I developed a strategy to launch a website that aggregated content which reflected positively on the church and its members. It was to be a central on-line location that Web surfers who might be interested in Mormon-related video could find and which also illustrates its own sense of Internet culture savvy. Eventually MyMormonFriend.com was developed, an entirely private entity unaffiliated with the LDS Church. Initially an experiment, MyMormonFriend.com may not have made a very big splash. Nevertheless, the Church’s other official efforts aside from this one-time venture in social media have paid off, and the Church has become a powerful player in social media and in Web video today. This early effort reflects the need for all organizations to have a presence in social media.
Independent America: Where Do You Stand?
Independent America, HRH Media‘s documentary series focusing on the plight of Mom & Pop small businesses in today’s Big Box world, has seen two feature-length films released and is slowly expanding its voice through a new social networking platform created by myself and a fellow MCDM student on Ning.com, Independent America: Where Do You Stand? Including video content from each film, we hope that these video clips and the other content on the site will serve as a launchpad for growing a community that is interested in the topics and themes found in the series, as well as a forum to share video stories with one another. I co-developed the site (2009).
Wardfriends
Wardfriends.com was an events blog catering to the interests of LDS young single adults in the Southern California region. Something I developed in 2007, the site sought to aggregate and promote news and information about all the interesting goings-on in this unique community. The site has since been taken down, as I relocated to the Pacific Northwest and was unable to maintain it. While not a social media video site, this project perhaps further illustrates my work in social media and how to develop strategies for reaching specific audiences on-line.
The Book of Mormon as Cultural Product
“The Book of Mormon as Cultural Product” was an interactive project I made in 2004 while studying at the University of Southern California. A multimedia project with interactive images, audio and video, this project perhaps displays my digital media know-how and whatever ability I have to involve a diverse community in my media projects, something I believe is essential to any social media endeavor.
Entertainment in Social Media: Looking at Proposals
A group project showcasing research proposals completed for a 2008 research strategies course at the UW MCDM, my contribution to this presentation includes the section on convergence and building new entertainment franchises with social media.
The Artists’ & Entertainers’ Workshop
This semi-private workshop group, which I formed in 2006, was initiated to develop short video projects to share on-line. Some of our creations include Epic Wingman, Less Effective, and Let’s Solve a Mystery!.
